Conditional formatting for Meta Ads Manager

Make what matters jump off the page.

SPRAT colours the numbers in Ads Manager by the rules you set — on any column, in any saved view — so the waste, the winners and the trends stand out the moment you open it.

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Free Chrome extensionYour ad data never leaves your browser

Ten campaigns, with five ad sets in each and four ads in each ad set, across thirty columns, is six thousand numbers to check every day.

And every one

looks the same.

SPRAT: Smart Performance Ranking And Thresholds

With SPRAT

Identify trends quickly.

Spot ad spend waste.

Find scaling opportunities.

All in a fraction of the time.

How it works

It runs inside Ads Manager.

On the views you already use — no exports, no spreadsheets, nothing to rebuild.

01 Thresholds & colour scales

Know what’s on target at a glance.

Set a rule once — ROAS at 3 or more is green, under 1.5 is red — or grade a whole column against its own average. Every matching cell lights up instantly, on any column in any saved view, custom metrics included.

02 Rule sets

Every funnel stage, judged by its own targets.

SPRAT reads your naming convention. A campaign with TOF in its name gets your prospecting targets, BOF gets your retargeting targets — and they follow you into every ad set and ad inside it.

03 Profiles

Black Friday targets, one click away.

Save whole configurations for the season — BAU, SALE, BLACK FRIDAY — and switch from the toolbar. Every open Ads Manager tab repaints on the spot.

04 Notes

Pin your next move to the row.

Right-click any campaign, ad set or ad to leave an icon and a line — scale it, pause it, watch it. Hover to read it later. Rules, profiles and notes sync to every browser you sign in to.

The payoff

Check it at a glance. Change it on the spot.

Same account, same numbers. On the left, someone reads every cell. On the right, the colours have already read them.

The full tour

See all of it in four minutes.

Every feature, inside Ads Manager, with sound.

Get SPRAT

Free. Set up in two minutes.

  • Works on your own views — any column, attribution windows and custom metrics included
  • Up to 3 browser installations per licence — your key follows your Chrome profile
  • Your ad data never leaves your browser — SPRAT only reads the table on your screen

You’ll see your licence key on the next screen, and we’ll email you a copy. How we handle your email.

Signed up before?

Questions

Good to know.

Is SPRAT really free?

Yes. Enter your email and you get a licence key — that’s the whole price. Marketing emails are separate and only if you tick the box.

Does it change my ads or my account?

No. SPRAT only colours what’s on your screen. It reads the table in your browser and never edits a campaign, a budget or a setting.

Does my ad data go anywhere?

No. Your Ads Manager data stays in your browser. Activating a licence sends only the key and a random installation ID — nothing about your account, ever.

Does it work with my saved views and custom columns?

Yes. SPRAT reads whatever columns your view shows — attribution windows and custom metrics included — and colours them by your rules. Meta’s own conditional formatting won’t touch those columns; SPRAT will.

Where are my rules and notes kept?

In your Chrome profile’s sync storage, so they follow you to every computer you sign in to. You can export a full backup from the options page at any time.

Can I use it on more than one computer?

Yes — each licence covers up to 3 browser installations, and your key roams with your Chrome profile so there’s nothing to retype.

Which browsers does it work in?

It’s built for Google Chrome on Windows and Mac. Most Chromium browsers that install Chrome Web Store extensions work too.

Get SPRAT free